

Qualitative data analysis tools can help you organize, process, and analyze data for actionable insights. This data, when it comes back to you, can be immense. Some popular types include interviews, focus groups, surveys, e-mails, customer feedback, customer service tickets, observation notes, and phone calls.

Qualitative data is collected from a number of different sources. In order to understand what qualitative software can do for us, we need to start with what qualitative data actually is.Įssentially, qualitative data is data that is non-numerical. What is Qualitative Data Analysis Software?

For this you’ll need the right qualitative data analysis tools. However, in order to extract meaningful insights, you have to effectively analyze the data you collect. Examining your customer’s experience (CX) and putting the customer at the center of everything you do is likely to lead to an increase in your bottom line. Qualitative data tells you how your customers feel and what they want from you. Collecting qualitative customer data unlocks a potential goldmine of growth for your organization.
